Online marketing has become the most useful method of advertising and selling products. This is possible with the help of an amazing web design that you should choose for your website, but some websites are not so good and customers don’t like them. So today we are going to talk about some common mistakes made during designing websites and how to avoid them.
First of all your website should have a professional presentation related to your business. Professional presentation includes organized, eye catching fonts and colors, products should be displayed, your promotional offers should come on the landing pages, home page should focus on your goal and there shouldn’t be any non-relevant content on your website (avoid clutter). Another thing is Pop-up windows. If you want to have a good online business then you should avoid Pop-up windows because they just kill the interest of customers towards your business. Also you should not have too many advertisements on your website because they create a bad impression. For more information, I highly recommend the blog written by Chris strom.
Secondly, you should have a Search box on your website. When customers come to your website’s home page, they look for a search bar so that they can find easily what they are looking for. If your site is too complicated for a customer then he can just search for the term or stuff he wants from your website. This will easily help the customers without any problems
Thirdly, you are responsible for answering the questions of your customers. So, don’t be afraid to put a phone number or physical address on the website. This will increase customer satisfaction and make a positive image in their eyes about your business. In this is video from online entrepreneurs Mikal Belicove an Entrepreneur columnist, Author and online consultant talks about some common mistakes done in presenting a business website and how you can avoid them.